About A Brand New Thing

A Brand New Thing is a house of brands and a creative agency.

We build meaningful brands for founders and organizations, and we build brands of our own. Everything we create is designed to solve real problems and make a lasting contribution to the world.

Founded in 2019, A Brand New Thing began as a brand strategy practice. Today, it operates as both an agency serving driven teams and a home for original ventures built with the same discipline, clarity, and standards we bring to every client.

Our work lives at the intersection of strategy, identity, and purpose. Whether partnering with founders or developing our in-house companies, the goal is the same: to create brands that do something.

Our In-House Brands

Securely Ever After

Securely Ever After helps people and organizations think about security differently so safety becomes a habit, not an afterthought. It offers frameworks, interactive playbooks, workshops, and expert guides that make cybersecurity practical and accessible for families, schools, and teams — helping them prepare, recognize risk, and act wisely in a world full of digital threats.

IMDOINGIT

IMDOINGIT is a community-focused brand dedicated to empowering future leaders, especially young professionals and youth of colour, to turn big dreams into bold action. It provides mentorship, career development programs, and community experiences that build confidence, skills, and connections so participants can thrive in work and life.

Bidhaven

Bidhaven is an online bidding platform that connects buyers with deals across a variety of products and categories, allowing users to bid and win items at a fraction of their retail price. It flips the traditional search experience on its head by putting choice and value front and centre, so people spend less time scrolling and more time finding what they want.

Each brand exists to address meaningful needs and create real-world impact.

Our Vision

A world shaped by brands that do more than exist.
Brands that contribute, endure, and matter.

Our Mission

To build brands with substance, clarity, and impact.
For our clients. For our companies. For the world.

Our Values

Clarity
Good brands begin with clear thinking.

Excellence
We hold the work to a high standard because it deserves nothing less.

Integrity
We do the right thing even when no one is watching.

Ownership
We stand behind what we build and how we build it.

Collaboration
The best work happens when strong ideas meet open minds.